Commercial clarity from boardroom to buyer
Astute helps early-stage founders, investors, and commercial teams define their value, align their strategy, and unlock new growth.
Who We Are
Astute Insights is a founder-led strategy firm focused on helping B2B start-ups unlock traction and communicate value clearly to customers, investors, and the market. Led by exited founder Justin Wenczka, Astute brings operational experience from Mar/Adtech, AI, and SaaS, backed by a trusted network of specialists across all major business operations.
Justin Wenczka - Consultant
“It’s about helping companies contextualize their offering, focus resources and outpace their competition.”
Our Services
We don’t do vague strategy or open-ended advisory. We fix what’s unclear fast and help you act on it.
Review - 1 day
A fast, focused strategy audit for companies with motion but unclear momentum.
You get:
90-minute deep dive
3+ page summary: blind spots, quick wins and next steps
Rebuild - 1 week
A one-week rebuild of your commercial engines positioning, pitch, and go-to-market.
You get:
ICP segmentation
Messaging grid
Offer structuring & funnel map
Deck outline & landing page brief
Fractal support - Monthly
One day per week+ of embedded strategic leadership, from boardroom to buyer.
You get:
Weekly commercial oversight
Pipeline optimisation
Board-ready progress docs
Strategic sales execution
Results that matter
22x company valuation increase post strategy adjustment to fit IP
£6m protected via contract and performance indicator realignment
£150cpm reframing ad inventory for advertiser value over market value
3-week turnaround to investor ready your got to market
Who We Help
Founders
You’ve built it. You’re in motion. We make sure the market understands the value.
Investors
You want your portfolio company to pitch better, sell faster, and protect the raise.
Sales Teams
You’re closing deals but the GTM, pitch, or ICPs are limiting your reach.
Where We’ve Made an Impact
Artificial Intelligence
Built and exited an AI ad fraud platform. VC-backed. PLC-acquired. Billions of ads reviewed daily.
Blockchain
Led business development, structuring, and GTM. Reframed value narrative to drive valuation growth.
Machine Learning
Deployed ML to track and optimise assets. Built scalable systems for real-time performance tracking.
Mentoring
Supported 50+ founders from idea to traction. Focused on strategic clarity, market fit, and GTM.
Built and exited a VC-backed adtech company
Onboarded large corporates including Microsoft, EA, Daily Mail, Amazon..
Trusted by VCs, founders, and revenue leaders
50+ startups supported across UK, EU, and MENA
10% of our time dedicated to early-stage founder mentoring (free)
Why Astute?
CONTACT
Want a second set of eyes on your go to market?
Start with a review or get in touch to discuss what’s next.
